While print isn’t dead, it certainly is pixilated. And it’s on the move, as digital continues to swing mobile. Where will this migration leave advertising?
Years ago, when newspapers and magazines first went online, they simply applied the same advertising mentality used in print to online layouts: static, linear pages sprinkled with banner and tile ads, matched (on a good day) to audiences. While digital afforded publishers tracking and personalization, when it came to advertising, it was still a cost versus square-inch (or pixels) metric.
Today, movie-grade motion graphic ads that pop when you least expect it are desktop ads du jour. But try that on a smart phone and you might get the finger, literally. In mobile’s micro world, ads like these are lost or quickly skipped — if they pierce the mobile membrane at all.
This is a good time to mention that scarcity is the mother of invention. At Waggener Edstrom, it’s more like, innovation is the progenitor of influence. As for digital mobile advertising, rather than rely solely on ad footprints and waning print subscriptions, mobile applications could hit the jackpot. In short, the revenue potential here is gargantuan.
Beauty as an environment- Slate roof tiles and floor tiles
As roofing or floor tiles, slate really makes an impression when you see it in place. Slate roofs have geometrical elegance, precision and class, combined with real strength and virtues as building materials. This is the ultimate low maintenance building stone. It’s tough, it’s dependable, it’s cheap, and it’s beautiful.
Beauty in design- Slate for comprehensive home design
If your designer or architect is talking about slate, you’ve got a real professional who’s on your side in the design area who knows their materials well. Slate can be adapted to any purpose in design, and because of its versatility in color, you can work with any number of design concepts for your home. You can have a different slate design in every room, if you like.
Slate is a very high status designer building material, but it’s perfect for the family home. This is a very tolerant type of stone that can take a beating and look no worse for it. If you’ve got young kids or energetic older kids, slate will soak up the punishment easily. If you’ve ever tried to deal with flooring problems in a high usage are, you’ll know exactly what that means.
The beauty of slate is also very much in its practical applications, as well as the elegant appearance. There’s nothing it can’t do, and it does everything well.
